Which advertising practices are prohibited by the FHA?

• A. Language or images that express a preference or limitation based on protected class.
• B. Advertising that targets a specific demographic group.
• C. Including the Equal Housing Opportunity logo in all ads.
• D. Providing financing terms in multiple languages.

Answer: (A)

Advertising practices that express a preference or limitation based on protected characteristics are prohibited under the FHA. This includes any language or imagery in housing ads that suggests a listener or buyer is preferred or excluded because of race, color, religion, sex, national origin, familial status, or disability. The key rule is that ads must not steer or discriminate against people based on these protected classes; even subtle hints or visuals that imply “who may apply” are not allowed.

That’s why this option is the best answer: it directly captures the prohibited behavior—the use of language or images that convey a preference or limitation tied to a protected class. For context, examples would be phrases like “no families with children” or images that depict only a particular race or religion.

The other choices are not inherently prohibitive in themselves. Including the Equal Housing Opportunity logo in ads supports compliance and is encouraged, not forbidden. Providing financing terms in multiple languages improves accessibility and is not a discriminatory practice. Advertising that targets a specific demographic group isn’t automatically illegal, but it can violate the FHA if it implies a bias against protected classes; the phrasing here doesn’t state a bias as clearly as the prohibited language or imagery, so it’s not the best match for what the FHA prohibits.